Search Engine Marketing
My class notes & assignments
Benefit from my classwork
I’ve decided to post my class assignments (and possibly notes) here on my website to share as I learn about Search Engine Marketing through my class at Bellingham Technical College.
I’m taking this course at BTC to increase my knowledge on the topic of SEM and SEO. This subject has changed rapidly while I’ve paid little intentional attention to it. Sure, I already know the basics, but Improving on this area of expertise will immediately impact the value I provide to clients. It also feeds my nerdy-web-design-curiosity.
Assignments will largely involve reading and citing the research work of others. I will include links to the works wherever I can. Keep in mind that assignments are generated for my instructor and classmates, but I expect that there will be valuable information for a wider audience of readers.
Please feel free to comment on individual assignment posts.
- What did you learn from it?
- What questions do you have on the topic?
- Cheer me on!
- Check out the cited materials.
I may respond and comment myself from time to time… BUT… Taking a full load of college classes (I’m also taking Technical Writing and Psychology at WCC this quarter) on top of client-focused work and family obligations means I have little time for responding to comments — please be understanding of this when commenting.
Class Assignments and Notes to explore:
Week 1 Highlights and Notes: Course Instructor: ALENA FEENEY Course Lecture 1.3 Why SEO is Important SEO is good for business visibility and branding keep in mind people often do multiple keyword searches before clicking through to a website from Google. You want your...read more
SEM class assignment 1
Article Summary of: The Ultimate Guide to Google Ranking Factors in 2019, Written by Sam Kusinitz @sdkusin