Marketing Blog

Search Engine Marketing

My class notes & assignments

Benefit from my Search Engine Marketing classwork

Lecture notes, links to recommended videos and some of my own interpretations and ideas on SEO and SEM can be found in this blog. Follow along as I learn about Search Engine Marketing through my class at Bellingham Technical College.

I’m taking this course at BTC to increase my knowledge on the topic of SEM and SEO. This subject has changed rapidly. Sure, I already know the basics, but Improving on this area of expertise will immediately impact the value I provide to clients. It also feeds my nerdy-web-design-curiosity.

Assignments will largely involve reading and citing the research work of others. I will include links to the works wherever I can. Keep in mind that assignments are generated for my instructor and classmates, but I expect that there will be valuable information for a wider audience of readers.

Please feel free to comment on individual assignment posts.

  • What did you learn from it?
  • What questions do you have on the topic?
  • Cheer me on!
  • Check out the cited materials.

I may respond and comment myself from time to time… BUT… Taking a full load of college classes (I’m also taking Technical Writing and Psychology at WCC this quarter) on top of client-focused work and family obligations means I have little time for responding to comments — please be understanding of this when commenting.

Class Assignments and Notes to explore:

Twitter Marketing

Twitter Marketing

Lecture 4.1: Marketing with Twitter/Microblogging Microblogging is a combination of blogging and instant messaging that allows users to create short messages to be posted and shared with an audience online. Social platforms like Twitter have become extremely popular...

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Instagram Marketing

Instagram Marketing

Lecture 3.3 Instagram Marketing Instagram Marketing by Alicia Collins- Hubspot Since its launch in 2010, Instagram has taken the world by storm. It seems like everyone — and their dog — is on the platform. You may have also noticed the increase in brands who've...

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Marketing with LinkedIn

Marketing with LinkedIn

Lecture 3.1: Marketing with LinkedIn Source: BTC Business 127 Many business owners assume that LinkedIn is an effective marketing channel that works only for B2B companies. However, B2C companies can also make use of its content and targeting capabilities to showcase...

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Social Media Mistakes

Social Media Mistakes

Don’t Try This at Work: 15 Social Media Mistakes and Bad Customer Service Examples to Avoid at All Costs November 6th, 2017 | Isabella Steele | Customer Service | Estimated Reading Time: 14 minutes Introduction Social media is a modern day holy grail for businesses:...

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Social Media Marketing

Social Media Marketing

Engaging and Influencing with Social Media Marketing Source: BTC BUS129 class Social media marketing (SMM) uses social media platforms (sites) to positively influence consumers toward a company’s brand, product or service. In other words, the goal of social media...

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BTC BUS129 Lecture 1.3: Preparing for a Career in Digital Marketing Preparing for a Career in Digital Marketing As the internet and electronic devices become increasingly important in our lives, the need for digital marketing increases. Businesses are using digital...

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High Demand Digital Marketing Skills

BTC Lecture 1.2: Identifying High Demand Digital Marketing Skills From analytics to Social Media Marketing, here are six digital marketing skills you need now: Source: Martechseries.com [1] A Focus on Digital Marketing Analytics While “web analytics” focus on website...

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What is Digital Marketing?

What is Digital Marketing?

What is Digital Marketing and How Do I Get Started? Source: Disruptive Advertising l Aden Andrus Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has...

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