Marketing Blog
Search Engine Marketing
My class notes & assignments
Benefit from my Search Engine Marketing classwork
Lecture notes, links to recommended videos and some of my own interpretations and ideas on SEO and SEM can be found in this blog. Follow along as I learn about Search Engine Marketing through my class at Bellingham Technical College.
I’m taking this course at BTC to increase my knowledge on the topic of SEM and SEO. This subject has changed rapidly. Sure, I already know the basics, but Improving on this area of expertise will immediately impact the value I provide to clients. It also feeds my nerdy-web-design-curiosity.
Assignments will largely involve reading and citing the research work of others. I will include links to the works wherever I can. Keep in mind that assignments are generated for my instructor and classmates, but I expect that there will be valuable information for a wider audience of readers.
Please feel free to comment on individual assignment posts.
- What did you learn from it?
- What questions do you have on the topic?
- Cheer me on!
- Check out the cited materials.
I may respond and comment myself from time to time… BUT… Taking a full load of college classes (I’m also taking Technical Writing and Psychology at WCC this quarter) on top of client-focused work and family obligations means I have little time for responding to comments — please be understanding of this when commenting.
Class Assignments and Notes to explore:
Digital Marketing Trends
2019 Digital Marketing Trends (Links to an external site.)Links to an external site. Kerry Hale | Business 2 Community There’s no question, the digital marketing revolution is here — and it’s moving quickly. But with new technologies emerging every day, and digital...
Developing a Digital Marketing Strategy
Introduction to Week 10 Welcome to the last week of this course! It is time to put everything together. This week, you will encounter a variety of slightly different approaches to developing a digital marketing plan. However, all the approaches share common elements....
Marketing Analytics
10 Simple and Reliable Digital Marketing Metrics Soure: By Rahul Alim As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? For the most important components of your project, the answer will likely be yes. So before you...
Mobile Marketing Statistics and Tips
Combining Content Marketing and Social Media Marketing
What Is Content Marketing? Content Marketing Institute Useful content should be at the core of your marketing Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content...
Social Media Marketing Campaign
What Is Content Marketing? Content Marketing Institute Useful content should be at the core of your marketing Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content...
Combining Social Media Marketing with Search Marketing & Digital Marketing
8 Step Social Media Marketing Strategy for Businesses in 2019 Source: Influencer Marketing Hub Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but they don’t really understand what they...
Integrating email marketing with social media and display ad strategies
How To Leverage Your Social Media Campaigns For SEO Source: Drew Hendricks | Small Business Trends The challenge for small businesses today is how to leverage social platforms to effectively get in front of their target audiences through better website positioning on...
Email Marketing Success
How to integrate email marketing with a social media strategy Source: Aaron Beschel We talk a lot about the value of email marketing. After all, email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent. Email can help lead...
Display Ads Integration
Discovering Best Practices for Email Marketing Chapter 5 (The Art of Digital Marketing) – How to create an effective email marketing campaign. The following article provides some insightful tips for optimizing your email marketing efforts. How to Create Successful...
Programmatic Buying of Display Ads
Display Advertising Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand...
Blending Paid Search with Social Media and SEO
Lecture 4.1: Introducing Programmatic Buying of Display AdsIn Chapter 4, (The Art of Digital Marketing) you learned the four stage iterative process of creating effective digital display as. The following article introduces the "programmatic buying" for display ads....
PPC Best Money-Saving Tips
5 Core Ways to Integrate Paid Search and Social Source: Sana Ansari SEM and paid social are both performance channels with particular strengths and weaknesses; SEM captures intent where Facebook doesn’t, but Facebook can open awareness to a huge new audience that...
Blending SEO with Digital Marketing
Discovering Best Practices for Email Marketing Chapter 5 (The Art of Digital Marketing) – How to create an effective email marketing campaign. The following article provides some insightful tips for optimizing your email marketing efforts. How to Create Successful...
Google Search Ranking Factors
How SEO Fits Into Digital Marketing Strategies By Tina Courtney | SiteProNews “SEO is a foundational element of digital marketing. I don’t see that changing anytime soon. Organizations should focus on how all of their marketing elements integrate, resulting in an...
SEO and SEM Trends for 2019
Lecture 2.1: Determining the Factors that Impact Google Search Rankings In Chapter 2, you read about a variety of methods to improve search engine ranking of web pages. The following article details the results of a study of the factors that actually help web pages...
10 Important 2019 SEO Trends You Need to Know by Danny Goodwin l Search Engine Journal Here are 10 important trends you need to know according to 47 of today’s top SEO professionals. 1. Understand Your Audience & User Intent Does your audience prefer text? Images?...
An Overview of Google AdWords / Google Ads
What Is Content Marketing? Content Marketing Institute Useful content should be at the core of your marketing Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content...
Google Analytics
8 Step Social Media Marketing Strategy for Businesses in 2019 Source: Influencer Marketing Hub Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but they don’t really understand what they...
Effective Text Ads for Google Ads
Paid Search aka PPC or Google AdWords
Introduction to Week 10 Welcome to the last week of this course! It is time to put everything together. This week, you will encounter a variety of slightly different approaches to developing a digital marketing plan. However, all the approaches share common elements....
Link Building: Timeline Planning, Analysis and Myths
Lecture 4.1: Introducing Programmatic Buying of Display AdsIn Chapter 4, (The Art of Digital Marketing) you learned the four stage iterative process of creating effective digital display as. The following article introduces the "programmatic buying" for display ads....
Off Page SEO: a focus on backlinks
8 Step Social Media Marketing Strategy for Businesses in 2019 Source: Influencer Marketing Hub Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but they don’t really understand what they...
Persuasive Rich Content and RankBrain – Descriptions and Strategies
Describe what Google Analytics is and how it works Explain how to use Google Analytics tools to measure and track SEO Debunk myths about Google Analytics Provide an overview of Google Search Console Explain how Google Ads works Detail how to use Google Ads to measure...
Quality Content to Improve SEO
Persuasive Rich Content; RankBrain; Rich Results Content Strategies I found the information around Rich Results most interesting. It’s rather amazing how I have failed to notice how impactful the rich snippets are when they include a photo or a video or the complete...