Marketing Blog
Search Engine Marketing
Benefit from my classwork in SEO and Social Media Marketing
Lecture notes, links to recommended videos and some of my own interpretations and ideas on SEO and SEM can be found in this blog. Follow along as I learn about Search Engine Marketing through my class at Bellingham Technical College.
I’m taking this course at BTC to increase my knowledge on the topic of SEM and SEO. This subject is changing rapidly. Sure, I already know the basics, but Improving on this area of expertise will immediately impact the value I provide to clients. It also feeds my nerdy-web-design-curiosity.
Assignments will largely involve reading and citing the research work of others. I will include links to the works wherever I can. Keep in mind that assignments are generated for my instructor and classmates, but I expect that there will be valuable information for a wider audience of readers.
Class Notes & Assignments:
How to Plan Your Social Media Marketing
Lecture 10.1: Five Steps to a Winning Social Media Marketing Plan In Chapter 15 and Appendix (Barker, Social Media Marketing, A Strategic Approach), you learned how to apply the eight-step social media marketing planning cycle. The following article provides a useful...
Social Media Monitoring and Listening Tools
Lecture 9.1 Social media monitoring and measuring are key factors in building an effective and dynamic SMM plan. There are platforms measuring KPI, ROI, metrics, competition and others. With some many options in the field (with more launching everyday) the best...
Mobile & Location-Based Marketing
Lecture 8.1: Mobile Marketing for 2020 5 Mobile Marketing Tips For Beginners In 2020 Rahis Saifi— October 2019 Mobile marketing is the newest addition to modern marketing techniques and one of the most powerful ones as well. It allows businesses to connect with their...
Social News Sites, Article Directories & eBook Publishing
Lecture 7.1: Exploring Social News Sites In Chapter 10, you learned how social news sites hold great promise for helping you promote yourself or business. The following article provides six reasons why social news sites can play an important in promoting a business...
Social Media Sites You Need to Know!
50+ Social Media Sites You Need to Know in 2019 Influencer Marketing Last Updated: May 2nd, 2019 Reading Time: 13 minutes Source: https://influencermarketinghub.com/50-social-media-sites-you-need-to-know/ As socially inclined creatures, human beings have embraced...
Photo Sharing Sites
Case Study 6.2: Who Are You with Nikon? Introduction Nikon has been incredibly successful in the digital SLR category. However, it was steadily losing ground when it came to compact cameras. Hence, Nikon launched a competition encouraging people to share and promote...
YouTube Marketing Lecture
BTC BUS127 Lecture Video 6.1 https://www.youtube.com/watch?v=eStdHFOG3tA Tips from Amy Lendino's video: Just do it - YouTube is the #2 search engine Use what you have = smart phone End w/ a clear call to action Optimize using keyword(s) in Headline, Description and...
Corporate Blogging
Lecture 5.2: Corporate Blogging Contributing to the social web is the quintessential element to any successful social media marketing effort. These contributions can range from developing a persuasive YouTube video about your product or service to setting up a company...
Twitter Marketing
Lecture 4.1: Marketing with Twitter/Microblogging Microblogging is a combination of blogging and instant messaging that allows users to create short messages to be posted and shared with an audience online. Social platforms like Twitter have become extremely popular...
Instagram Marketing
Lecture 3.3 Instagram Marketing Instagram Marketing by Alicia Collins- Hubspot Since its launch in 2010, Instagram has taken the world by storm. It seems like everyone — and their dog — is on the platform. You may have also noticed the increase in brands who've...
Evergreen practices for social media marketing
Lecture 3.2: evergreen practices for SMM platforms Source: BTC Business 127 9 Smart Social Media Tactics to employ in your strategy (Links to an external site.)by Brent Barnhart SproutSocial - 2018 Perhaps one of the biggest hurdles of social media for brands is the...
Marketing with LinkedIn
Lecture 3.1: Marketing with LinkedIn Source: BTC Business 127 Many business owners assume that LinkedIn is an effective marketing channel that works only for B2B companies. However, B2C companies can also make use of its content and targeting capabilities to showcase...
How to successfully interact with the social web
BTC Lecture 2.2 No one doubted that Apple did indeed Think Different in 1997, when it introduced a series of advertisements featuring the plucky, succinct directive. Instead, consumers instantly bought into the mindset, peppered by familiar images of everyone from...
Social Media Mistakes
Don’t Try This at Work: 15 Social Media Mistakes and Bad Customer Service Examples to Avoid at All Costs November 6th, 2017 | Isabella Steele | Customer Service | Estimated Reading Time: 14 minutes Introduction Social media is a modern day holy grail for businesses:...
Digital Marketing Trends
2019 Digital Marketing Trends (Links to an external site.)Links to an external site. Kerry Hale | Business 2 Community There’s no question, the digital marketing revolution is here — and it’s moving quickly. But with new technologies emerging every day, and digital...
Developing a Digital Marketing Strategy
Introduction to Week 10 Welcome to the last week of this course! It is time to put everything together. This week, you will encounter a variety of slightly different approaches to developing a digital marketing plan. However, all the approaches share common elements....
Marketing Analytics
10 Simple and Reliable Digital Marketing Metrics Soure: By Rahul Alim As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? For the most important components of your project, the answer will likely be yes. So before you...
Mobile Marketing Statistics and Tips
Mobile marketing isn’t going away – it’s actually our future – so now is the time to get on board and don’t look back.
Combining Content Marketing and Social Media Marketing
What Is Content Marketing? Content Marketing Institute Useful content should be at the core of your marketing Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content...
Social Media Marketing Campaign
8 Step Social Media Marketing Strategy for Businesses in 2019 Source: Influencer Marketing Hub Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but they don’t really understand what they...
Combining Social Media Marketing with Search Marketing & Digital Marketing
How To Leverage Your Social Media Campaigns For SEO Source: Drew Hendricks | Small Business Trends The challenge for small businesses today is how to leverage social platforms to effectively get in front of their target audiences through better website positioning on...
Social Media Marketing
Engaging and Influencing with Social Media Marketing Source: BTC BUS129 class Social media marketing (SMM) uses social media platforms (sites) to positively influence consumers toward a company’s brand, product or service. In other words, the goal of social media...
Integrating email marketing with social media and display ad strategies
How to integrate email marketing with a social media strategy Source: Aaron Beschel We talk a lot about the value of email marketing. After all, email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent. Email can help lead...
Email Marketing Success
Discovering Best Practices for Email Marketing Chapter 5 (The Art of Digital Marketing) – How to create an effective email marketing campaign. The following article provides some insightful tips for optimizing your email marketing efforts. How to Create Successful...
Display Ads Integration
Display Advertising Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand...