Marketing Blog
Search Engine Marketing
My class notes & assignments
Benefit from my Search Engine Marketing classwork
Lecture notes, links to recommended videos and some of my own interpretations and ideas on SEO and SEM can be found in this blog. Follow along as I learn about Search Engine Marketing through my class at Bellingham Technical College.
I’m taking this course at BTC to increase my knowledge on the topic of SEM and SEO. This subject has changed rapidly. Sure, I already know the basics, but Improving on this area of expertise will immediately impact the value I provide to clients. It also feeds my nerdy-web-design-curiosity.
Assignments will largely involve reading and citing the research work of others. I will include links to the works wherever I can. Keep in mind that assignments are generated for my instructor and classmates, but I expect that there will be valuable information for a wider audience of readers.
Please feel free to comment on individual assignment posts.
- What did you learn from it?
- What questions do you have on the topic?
- Cheer me on!
- Check out the cited materials.
I may respond and comment myself from time to time… BUT… Taking a full load of college classes (I’m also taking Technical Writing and Psychology at WCC this quarter) on top of client-focused work and family obligations means I have little time for responding to comments — please be understanding of this when commenting.
Class Assignments and Notes to explore:
Twitter Marketing
Lecture 4.1: Marketing with Twitter/Microblogging Microblogging is a combination of blogging and instant messaging that allows users to create short messages to be posted and shared with an audience online. Social platforms like Twitter have become extremely popular...
Instagram Marketing
Lecture 3.3 Instagram Marketing Instagram Marketing by Alicia Collins- Hubspot Since its launch in 2010, Instagram has taken the world by storm. It seems like everyone — and their dog — is on the platform. You may have also noticed the increase in brands who've...
Evergreen practices for social media marketing
Lecture 3.2: evergreen practices for SMM platforms Source: BTC Business 127 9 Smart Social Media Tactics to employ in your strategy (Links to an external site.)by Brent Barnhart SproutSocial - 2018 Perhaps one of the biggest hurdles of social media for brands is the...
Marketing with LinkedIn
Lecture 3.1: Marketing with LinkedIn Source: BTC Business 127 Many business owners assume that LinkedIn is an effective marketing channel that works only for B2B companies. However, B2C companies can also make use of its content and targeting capabilities to showcase...
How to successfully interact with the social web
BTC Lecture 2.2 No one doubted that Apple did indeed Think Different in 1997, when it introduced a series of advertisements featuring the plucky, succinct directive. Instead, consumers instantly bought into the mindset, peppered by familiar images of everyone from...
Social Media Mistakes
Don’t Try This at Work: 15 Social Media Mistakes and Bad Customer Service Examples to Avoid at All Costs November 6th, 2017 | Isabella Steele | Customer Service | Estimated Reading Time: 14 minutes Introduction Social media is a modern day holy grail for businesses:...
Digital Marketing Trends
2019 Digital Marketing Trends (Links to an external site.)Links to an external site. Kerry Hale | Business 2 Community There’s no question, the digital marketing revolution is here — and it’s moving quickly. But with new technologies emerging every day, and digital...
Developing a Digital Marketing Strategy
Introduction to Week 10 Welcome to the last week of this course! It is time to put everything together. This week, you will encounter a variety of slightly different approaches to developing a digital marketing plan. However, all the approaches share common elements....
Marketing Analytics
10 Simple and Reliable Digital Marketing Metrics Soure: By Rahul Alim As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? For the most important components of your project, the answer will likely be yes. So before you...
Mobile Marketing Statistics and Tips
Mobile marketing isn’t going away – it’s actually our future – so now is the time to get on board and don’t look back.
Combining Content Marketing and Social Media Marketing
What Is Content Marketing? Content Marketing Institute Useful content should be at the core of your marketing Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content...
Social Media Marketing Campaign
8 Step Social Media Marketing Strategy for Businesses in 2019 Source: Influencer Marketing Hub Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but they don’t really understand what they...
Combining Social Media Marketing with Search Marketing & Digital Marketing
How To Leverage Your Social Media Campaigns For SEO Source: Drew Hendricks | Small Business Trends The challenge for small businesses today is how to leverage social platforms to effectively get in front of their target audiences through better website positioning on...
Social Media Marketing
Engaging and Influencing with Social Media Marketing Source: BTC BUS129 class Social media marketing (SMM) uses social media platforms (sites) to positively influence consumers toward a company’s brand, product or service. In other words, the goal of social media...
Integrating email marketing with social media and display ad strategies
How to integrate email marketing with a social media strategy Source: Aaron Beschel We talk a lot about the value of email marketing. After all, email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent. Email can help lead...
Email Marketing Success
Discovering Best Practices for Email Marketing Chapter 5 (The Art of Digital Marketing) – How to create an effective email marketing campaign. The following article provides some insightful tips for optimizing your email marketing efforts. How to Create Successful...
Display Ads Integration
Display Advertising Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand...
Programmatic Buying of Display Ads
Lecture 4.1: Introducing Programmatic Buying of Display AdsIn Chapter 4, (The Art of Digital Marketing) you learned the four stage iterative process of creating effective digital display as. The following article introduces the "programmatic buying" for display ads....
Blending Paid Search with Social Media and SEO
5 Core Ways to Integrate Paid Search and Social Source: Sana Ansari SEM and paid social are both performance channels with particular strengths and weaknesses; SEM captures intent where Facebook doesn’t, but Facebook can open awareness to a huge new audience that...
PPC Best Money-Saving Tips
Our 13 Best Money-Saving PPC Tips… Ever! Dan Shewan | WordStream For advertisers large and small, PPC and digital marketing often comes down to making less money go farther. Even the most experienced advertisers constantly look for ways to optimize their campaigns and...
Blending SEO with Digital Marketing
How SEO Fits Into Digital Marketing Strategies By Tina Courtney | SiteProNews “SEO is a foundational element of digital marketing. I don’t see that changing anytime soon. Organizations should focus on how all of their marketing elements integrate, resulting in an...
Google Search Ranking Factors
Lecture 2.1: Determining the Factors that Impact Google Search Rankings In Chapter 2, you read about a variety of methods to improve search engine ranking of web pages. The following article details the results of a study of the factors that actually help web pages...
BTC BUS129 Lecture 1.3: Preparing for a Career in Digital Marketing Preparing for a Career in Digital Marketing As the internet and electronic devices become increasingly important in our lives, the need for digital marketing increases. Businesses are using digital...
High Demand Digital Marketing Skills
BTC Lecture 1.2: Identifying High Demand Digital Marketing Skills From analytics to Social Media Marketing, here are six digital marketing skills you need now: Source: Martechseries.com [1] A Focus on Digital Marketing Analytics While “web analytics” focus on website...
What is Digital Marketing?
What is Digital Marketing and How Do I Get Started? Source: Disruptive Advertising l Aden Andrus Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has...