Marketing Blog

Search Engine Marketing

Benefit from my classwork in SEO and Social Media Marketing

Lecture notes, links to recommended videos and some of my own interpretations and ideas on SEO and SEM can be found in this blog. Follow along as I learn about Search Engine Marketing through my class at Bellingham Technical College.

I’m taking this course at BTC to increase my knowledge on the topic of SEM and SEO. This subject is changing rapidly. Sure, I already know the basics, but Improving on this area of expertise will immediately impact the value I provide to clients. It also feeds my nerdy-web-design-curiosity.

Assignments will largely involve reading and citing the research work of others. I will include links to the works wherever I can. Keep in mind that assignments are generated for my instructor and classmates, but I expect that there will be valuable information for a wider audience of readers.

 

Class Notes & Assignments:

Photo Sharing Sites

Case Study 6.2: Who Are You with Nikon? Introduction Nikon has been incredibly successful in the digital SLR category. However, it was steadily losing ground when it came to compact cameras. Hence, Nikon launched a competition encouraging people to share and promote...

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YouTube Marketing Lecture

YouTube Marketing Lecture

BTC BUS127 Lecture Video 6.1 https://www.youtube.com/watch?v=eStdHFOG3tA Tips from Amy Lendino's video: Just do it - YouTube is the #2 search engine Use what you have = smart phone End w/ a clear call to action Optimize using keyword(s) in Headline, Description and...

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Corporate Blogging

Lecture 5.2: Corporate Blogging Contributing to the social web is the quintessential element to any successful social media marketing effort. These contributions can range from developing a persuasive YouTube video about your product or service to setting up a company...

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Twitter Marketing

Twitter Marketing

Lecture 4.1: Marketing with Twitter/Microblogging Microblogging is a combination of blogging and instant messaging that allows users to create short messages to be posted and shared with an audience online. Social platforms like Twitter have become extremely popular...

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Instagram Marketing

Instagram Marketing

Lecture 3.3 Instagram Marketing Instagram Marketing by Alicia Collins- Hubspot Since its launch in 2010, Instagram has taken the world by storm. It seems like everyone — and their dog — is on the platform. You may have also noticed the increase in brands who've...

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Marketing with LinkedIn

Marketing with LinkedIn

Lecture 3.1: Marketing with LinkedIn Source: BTC Business 127 Many business owners assume that LinkedIn is an effective marketing channel that works only for B2B companies. However, B2C companies can also make use of its content and targeting capabilities to showcase...

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Social Media Mistakes

Social Media Mistakes

Don’t Try This at Work: 15 Social Media Mistakes and Bad Customer Service Examples to Avoid at All Costs November 6th, 2017 | Isabella Steele | Customer Service | Estimated Reading Time: 14 minutes Introduction Social media is a modern day holy grail for businesses:...

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Social Media Marketing

Social Media Marketing

Engaging and Influencing with Social Media Marketing Source: BTC BUS129 class Social media marketing (SMM) uses social media platforms (sites) to positively influence consumers toward a company’s brand, product or service. In other words, the goal of social media...

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