Marketing Blog

Search Engine Marketing

My class notes & assignments

Benefit from my Search Engine Marketing classwork

Lecture notes, links to recommended videos and some of my own interpretations and ideas on SEO and SEM can be found in this blog. Follow along as I learn about Search Engine Marketing through my class at Bellingham Technical College.

I’m taking this course at BTC to increase my knowledge on the topic of SEM and SEO. This subject has changed rapidly. Sure, I already know the basics, but Improving on this area of expertise will immediately impact the value I provide to clients. It also feeds my nerdy-web-design-curiosity.

Assignments will largely involve reading and citing the research work of others. I will include links to the works wherever I can. Keep in mind that assignments are generated for my instructor and classmates, but I expect that there will be valuable information for a wider audience of readers.

Please feel free to comment on individual assignment posts.

  • What did you learn from it?
  • What questions do you have on the topic?
  • Cheer me on!
  • Check out the cited materials.

I may respond and comment myself from time to time… BUT… Taking a full load of college classes (I’m also taking Technical Writing and Psychology at WCC this quarter) on top of client-focused work and family obligations means I have little time for responding to comments — please be understanding of this when commenting.

Class Assignments and Notes to explore:

SEO and SEM Trends for 2019

SEO and SEM Trends for 2019

Lecture 2.1: Determining the Factors that Impact Google Search Rankings In Chapter 2, you read about a variety of methods to improve search engine ranking of web pages. The following article details the results of a study of the factors that actually help web pages...

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10 Important 2019 SEO Trends You Need to Know by Danny Goodwin l Search Engine Journal Here are 10 important trends you need to know according to 47 of today’s top SEO professionals. 1. Understand Your Audience & User Intent Does your audience prefer text? Images?...

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Google Analytics

Google Analytics

8 Step Social Media Marketing Strategy for Businesses in 2019 Source: Influencer Marketing Hub Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but they don’t really understand what they...

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Quality Content to Improve SEO

Persuasive Rich Content; RankBrain; Rich Results Content Strategies I found the information around Rich Results most interesting. It’s rather amazing how I have failed to notice how impactful the rich snippets are when they include a photo or a video or the complete...

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