Search Engine Marketing
My class notes & assignments
Benefit from my Search Engine Marketing classwork
Lecture notes, links to recommended videos and some of my own interpretations and ideas on SEO and SEM can be found in this blog. Follow along as I learn about Search Engine Marketing through my class at Bellingham Technical College.
I’m taking this course at BTC to increase my knowledge on the topic of SEM and SEO. This subject has changed rapidly. Sure, I already know the basics, but Improving on this area of expertise will immediately impact the value I provide to clients. It also feeds my nerdy-web-design-curiosity.
Assignments will largely involve reading and citing the research work of others. I will include links to the works wherever I can. Keep in mind that assignments are generated for my instructor and classmates, but I expect that there will be valuable information for a wider audience of readers.
Please feel free to comment on individual assignment posts.
- What did you learn from it?
- What questions do you have on the topic?
- Cheer me on!
- Check out the cited materials.
I may respond and comment myself from time to time… BUT… Taking a full load of college classes (I’m also taking Technical Writing and Psychology at WCC this quarter) on top of client-focused work and family obligations means I have little time for responding to comments — please be understanding of this when commenting.
Class Assignments and Notes to explore:
2019 Digital Marketing Trends (Links to an external site.)Links to an external site. Kerry Hale | Business 2 Community There’s no question, the digital marketing revolution is here — and it’s moving quickly. But with new technologies emerging every day, and digital...read more
Introduction to Week 10 Welcome to the last week of this course! It is time to put everything together. This week, you will encounter a variety of slightly different approaches to developing a digital marketing plan. However, all the approaches share common elements....read more
10 Simple and Reliable Digital Marketing Metrics Soure: By Rahul Alim As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? For the most important components of your project, the answer will likely be yes. So before you...read more
Mobile marketing isn’t going away – it’s actually our future – so now is the time to get on board and don’t look back.read more
What Is Content Marketing? Content Marketing Institute Useful content should be at the core of your marketing Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content...read more
8 Step Social Media Marketing Strategy for Businesses in 2019 Source: Influencer Marketing Hub Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but they don’t really understand what they...read more
How To Leverage Your Social Media Campaigns For SEO Source: Drew Hendricks | Small Business Trends The challenge for small businesses today is how to leverage social platforms to effectively get in front of their target audiences through better website positioning on...read more
How to integrate email marketing with a social media strategy Source: Aaron Beschel We talk a lot about the value of email marketing. After all, email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent. Email can help lead...read more
Discovering Best Practices for Email Marketing Chapter 5 (The Art of Digital Marketing) – How to create an effective email marketing campaign. The following article provides some insightful tips for optimizing your email marketing efforts. How to Create Successful...read more
Display Advertising Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand...read more
Lecture 4.1: Introducing Programmatic Buying of Display AdsIn Chapter 4, (The Art of Digital Marketing) you learned the four stage iterative process of creating effective digital display as. The following article introduces the "programmatic buying" for display ads....read more
5 Core Ways to Integrate Paid Search and Social Source: Sana Ansari SEM and paid social are both performance channels with particular strengths and weaknesses; SEM captures intent where Facebook doesn’t, but Facebook can open awareness to a huge new audience that...read more
Our 13 Best Money-Saving PPC Tips… Ever! Dan Shewan | WordStream For advertisers large and small, PPC and digital marketing often comes down to making less money go farther. Even the most experienced advertisers constantly look for ways to optimize their campaigns and...read more
How SEO Fits Into Digital Marketing Strategies By Tina Courtney | SiteProNews “SEO is a foundational element of digital marketing. I don’t see that changing anytime soon. Organizations should focus on how all of their marketing elements integrate, resulting in an...read more
Lecture 2.1: Determining the Factors that Impact Google Search Rankings In Chapter 2, you read about a variety of methods to improve search engine ranking of web pages. The following article details the results of a study of the factors that actually help web pages...read more
10 Important 2019 SEO Trends You Need to Know by Danny Goodwin l Search Engine Journal Here are 10 important trends you need to know according to 47 of today’s top SEO professionals. 1. Understand Your Audience & User Intent Does your audience prefer text? Images?...read more
Paid Search vs Organic Search (Links to an external site.)Links to an external site. DMN3 byThu Nguyen Paid or organic search marketing? Using one or both will determine how consumers find your site, because where your business is listed on a search engine results...read more
A Google AdWords Refresher The following article provides a great overview of how Google Ads works. It was published in 2018 before Google changed Adwords to Google Ads but its content is still really relevant to campaign planning and management. How Google AdWords...read more
Describe what Google Analytics is and how it works Explain how to use Google Analytics tools to measure and track SEO Debunk myths about Google Analytics Provide an overview of Google Search Console Explain how Google Ads works Detail how to use Google Ads to measure...read more
Mobile Search Engine Advertising – Statistics and Trends [Infographic] Source: Khalid Saleh Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019? Eighty-eight...read more
It's important to make clear that paid search is not a replacement for anything, but should instead be used to compliment other strategies. It takes a lot of time and effort, a lot of resources, and a lot of management, and it's something you really need to invest in....read more
How Long Does Link Building Take to Influence Rankings? Source: Kristina Kledzik | Moz Here’s what to plan for when kicking off a link building campaign: 1–4 months: Find a link building agency and start them at the beginning of a month, OR 1 month: Find an in-house...read more
What is Off Page SEO? Source: Alex Chris | Reliablesoft.net SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). SEO has two major components, On Page and Off Page SEO. On Page SEO On Page SEO...read more
Persuasive Rich Content; RankBrain; Rich Results Content Strategies I found the information around Rich Results most interesting. It’s rather amazing how I have failed to notice how impactful the rich snippets are when they include a photo or a video or the complete...read more
Using Content Marketing to Improve SEO Quality content marketing should be at the center of every online marketing strategy. It answers users questions and provides them with the information they are looking for. By doing this well, you will create a dedicated...read more