Marketing Blog

Search Engine Marketing

My class notes & assignments

Benefit from my classwork in SEO and Social Media Marketing

Lecture notes, links to recommended videos and some of my own interpretations and ideas on SEO and SEM can be found in this blog. Follow along as I learn about Search Engine Marketing through my class at Bellingham Technical College.

I’m taking this course at BTC to increase my knowledge on the topic of SEM and SEO. This subject is changing rapidly. Sure, I already know the basics, but Improving on this area of expertise will immediately impact the value I provide to clients. It also feeds my nerdy-web-design-curiosity.

Assignments will largely involve reading and citing the research work of others. I will include links to the works wherever I can. Keep in mind that assignments are generated for my instructor and classmates, but I expect that there will be valuable information for a wider audience of readers.

Please feel free to comment on individual assignment posts.

  • What did you learn from it?

  • What questions do you have on the topic?

  • Cheer me on!

  • Check out the cited materials.

I may respond and comment myself from time to time… BUT… Taking a full load of college classes (I’m also taking Technical Writing and Psychology at WCC this quarter) on top of client-focused work and family obligations means I have little time for responding to comments — please be understanding of this when commenting.

Class Assignments and Notes to explore:

BTC BUS129 Lecture 1.3: Preparing for a Career in Digital Marketing Preparing for a Career in Digital Marketing As the internet and electronic devices become increasingly important in our lives, the need for digital marketing increases. Businesses are using digital...

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High Demand Digital Marketing Skills

BTC Lecture 1.2: Identifying High Demand Digital Marketing Skills From analytics to Social Media Marketing, here are six digital marketing skills you need now: Source: Martechseries.com [1] A Focus on Digital Marketing Analytics While “web analytics” focus on website...

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What is Digital Marketing?

What is Digital Marketing?

What is Digital Marketing and How Do I Get Started? Source: Disruptive Advertising l Aden Andrus Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has...

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SEO and SEM Trends for 2019

SEO and SEM Trends for 2019

10 Important 2019 SEO Trends You Need to Know by Danny Goodwin l Search Engine Journal Here are 10 important trends you need to know according to 47 of today’s top SEO professionals. 1. Understand Your Audience & User Intent Does your audience prefer text? Images?...

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Paid Search vs Organic Search  (Links to an external site.)Links to an external site. DMN3 byThu Nguyen Paid or organic search marketing? Using one or both will determine how consumers find your site, because where your business is listed on a search engine results...

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Google Analytics

Google Analytics

Describe what Google Analytics is and how it works Explain how to use Google Analytics tools to measure and track SEO Debunk myths about Google Analytics Provide an overview of Google Search Console Explain how Google Ads works Detail how to use Google Ads to measure...

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Effective Text Ads for Google Ads

Effective Text Ads for Google Ads

Mobile Search Engine Advertising – Statistics and Trends [Infographic] Source: Khalid Saleh Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019?  Eighty-eight...

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Paid Search aka PPC or Google AdWords

Paid Search aka PPC or Google AdWords

It's important to make clear that paid search is not a replacement for anything, but should instead be used to compliment other strategies. It takes a lot of time and effort, a lot of resources, and a lot of management, and it's something you really need to invest in....

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Off Page SEO: a focus on backlinks

Off Page SEO: a focus on backlinks

What is Off Page SEO? Source: Alex Chris  |  Reliablesoft.net SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). SEO has two major components, On Page and Off Page SEO. On Page SEO On Page SEO...

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Quality Content to Improve SEO

Using Content Marketing to Improve SEO Quality content marketing should be at the center of every online marketing strategy. It answers users questions and provides them with the information they are looking for. By doing this well, you will create a dedicated...

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SEO and Content Marketing

Focus on Content Marketing Source: Search Engine Journal, Julia McCoy / July 20, 2016 You should be optimizing your content for Google if you want Google to find your content. But, it’s not just about keywords–or SEO as a single concept–anymore. For all marketers,...

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Why and How to use Structured Data

What is Structured Data Source: Amazee Metrics I Christina Meyer Structured data (microdata or schema.org) adds additional information (markups) to your website. Search engines can understand these markups and possibly show them as rich snippets in the search engine...

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Keywords and Keyword Phrases

Keywords and Keyword Phrases

Week 3 Lecture and Reading Notes. Over the next two weeks, we will put this 6 step keyword strategy into practice: Define search goals Identify niche markets Find niche keywords Find long tail keywords Identify and rank keyword phrases with Google Keyword Planner...

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Website Indexing

Website Indexing

Search engine optimization is not only about keywords, links, and content. The technical part of SEO can make the difference for your entire digital marketing campaign. How and Why to Get Google to Index a Website 2.5 Lecture Highlights and notes Why? Because you want...

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The importance of SEO and SEM

Week 1 Highlights and Notes: Course Instructor: ALENA FEENEY Course Lecture 1.3 Why SEO is Important SEO is good for business visibility and branding keep in mind people often do multiple keyword searches before clicking through to a website from Google. You want your...

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