Marketing Blog
Search Engine Marketing
Benefit from my classwork in SEO and Social Media Marketing
Lecture notes, links to recommended videos and some of my own interpretations and ideas on SEO and SEM can be found in this blog. Follow along as I learn about Search Engine Marketing through my class at Bellingham Technical College.
I’m taking this course at BTC to increase my knowledge on the topic of SEM and SEO. This subject is changing rapidly. Sure, I already know the basics, but Improving on this area of expertise will immediately impact the value I provide to clients. It also feeds my nerdy-web-design-curiosity.
Assignments will largely involve reading and citing the research work of others. I will include links to the works wherever I can. Keep in mind that assignments are generated for my instructor and classmates, but I expect that there will be valuable information for a wider audience of readers.
Class Notes & Assignments:
Programmatic Buying of Display Ads
Lecture 4.1: Introducing Programmatic Buying of Display AdsIn Chapter 4, (The Art of Digital Marketing) you learned the four stage iterative process of creating effective digital display as. The following article introduces the "programmatic buying" for display ads....
Blending Paid Search with Social Media and SEO
5 Core Ways to Integrate Paid Search and Social Source: Sana Ansari SEM and paid social are both performance channels with particular strengths and weaknesses; SEM captures intent where Facebook doesn’t, but Facebook can open awareness to a huge new audience that...
PPC Best Money-Saving Tips
Our 13 Best Money-Saving PPC Tips… Ever! Dan Shewan | WordStream For advertisers large and small, PPC and digital marketing often comes down to making less money go farther. Even the most experienced advertisers constantly look for ways to optimize their campaigns and...
Blending SEO with Digital Marketing
How SEO Fits Into Digital Marketing Strategies By Tina Courtney | SiteProNews “SEO is a foundational element of digital marketing. I don’t see that changing anytime soon. Organizations should focus on how all of their marketing elements integrate, resulting in an...
Google Search Ranking Factors
Lecture 2.1: Determining the Factors that Impact Google Search Rankings In Chapter 2, you read about a variety of methods to improve search engine ranking of web pages. The following article details the results of a study of the factors that actually help web pages...
BTC BUS129 Lecture 1.3: Preparing for a Career in Digital Marketing Preparing for a Career in Digital Marketing As the internet and electronic devices become increasingly important in our lives, the need for digital marketing increases. Businesses are using digital...
High Demand Digital Marketing Skills
BTC Lecture 1.2: Identifying High Demand Digital Marketing Skills From analytics to Social Media Marketing, here are six digital marketing skills you need now: Source: Martechseries.com [1] A Focus on Digital Marketing Analytics While “web analytics” focus on website...
What is Digital Marketing?
What is Digital Marketing and How Do I Get Started? Source: Disruptive Advertising l Aden Andrus Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has...
SEO and SEM Trends for 2019
10 Important 2019 SEO Trends You Need to Know by Danny Goodwin l Search Engine Journal Here are 10 important trends you need to know according to 47 of today’s top SEO professionals. 1. Understand Your Audience & User Intent Does your audience prefer text? Images?...
Paid Search vs Organic Search (Links to an external site.)Links to an external site. DMN3 byThu Nguyen Paid or organic search marketing? Using one or both will determine how consumers find your site, because where your business is listed on a search engine results...
An Overview of Google AdWords / Google Ads
A Google AdWords Refresher The following article provides a great overview of how Google Ads works. It was published in 2018 before Google changed Adwords to Google Ads but its content is still really relevant to campaign planning and management. How Google AdWords...
Google Analytics
Describe what Google Analytics is and how it works Explain how to use Google Analytics tools to measure and track SEO Debunk myths about Google Analytics Provide an overview of Google Search Console Explain how Google Ads works Detail how to use Google Ads to measure...
Effective Text Ads for Google Ads
Mobile Search Engine Advertising – Statistics and Trends [Infographic] Source: Khalid Saleh Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019? Eighty-eight...
Paid Search aka PPC or Google AdWords
It's important to make clear that paid search is not a replacement for anything, but should instead be used to compliment other strategies. It takes a lot of time and effort, a lot of resources, and a lot of management, and it's something you really need to invest in....
Link Building: Timeline Planning, Analysis and Myths
How Long Does Link Building Take to Influence Rankings? Source: Kristina Kledzik | Moz Here’s what to plan for when kicking off a link building campaign: 1–4 months: Find a link building agency and start them at the beginning of a month, OR 1 month: Find an in-house...
Off Page SEO: a focus on backlinks
What is Off Page SEO? Source: Alex Chris | Reliablesoft.net SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). SEO has two major components, On Page and Off Page SEO. On Page SEO On Page SEO...
Persuasive Rich Content and RankBrain – Descriptions and Strategies
Persuasive Rich Content; RankBrain; Rich Results Content Strategies I found the information around Rich Results most interesting. It’s rather amazing how I have failed to notice how impactful the rich snippets are when they include a photo or a video or the complete...
Quality Content to Improve SEO
Using Content Marketing to Improve SEO Quality content marketing should be at the center of every online marketing strategy. It answers users questions and provides them with the information they are looking for. By doing this well, you will create a dedicated...
SEO and Content Marketing
Focus on Content Marketing Source: Search Engine Journal, Julia McCoy / July 20, 2016 You should be optimizing your content for Google if you want Google to find your content. But, it’s not just about keywords–or SEO as a single concept–anymore. For all marketers,...
Why and How to use Structured Data
What is Structured Data Source: Amazee Metrics I Christina Meyer Structured data (microdata or schema.org) adds additional information (markups) to your website. Search engines can understand these markups and possibly show them as rich snippets in the search engine...
HTML Meta Tags for SEO
Most important meta tags for improving your site SEO
Keywords and Keyword Phrases
Week 3 Lecture and Reading Notes. Over the next two weeks, we will put this 6 step keyword strategy into practice: Define search goals Identify niche markets Find niche keywords Find long tail keywords Identify and rank keyword phrases with Google Keyword Planner...
Website Indexing
Search engine optimization is not only about keywords, links, and content. The technical part of SEO can make the difference for your entire digital marketing campaign. How and Why to Get Google to Index a Website 2.5 Lecture Highlights and notes Why? Because you want...
The importance of SEO and SEM
Week 1 Highlights and Notes: Course Instructor: ALENA FEENEY Course Lecture 1.3 Why SEO is Important SEO is good for business visibility and branding keep in mind people often do multiple keyword searches before clicking through to a website from Google. You want your...
Search Engine Marketing – Google Ranking Factors 2019 Article Summary
SEM class assignment 1
Article Summary of: The Ultimate Guide to Google Ranking Factors in 2019, Written by Sam Kusinitz @sdkusin